RE: Amazon – Programa de Cuentas
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Buenos d=C3=ADas Pedro.
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Vamos a incorporar una serie de art=C3=ADculos, filamento para =
impresoras 3D.
=20
Este art=C3=ADculo, creo que s=C3=AD que ser=C3=ADa interesante ponerlo =
en almac=C3=A9n Amazon.
=20
Necesitar=C3=ADa saber y refrescar cosas que hablamos.
=20
Cada unidad tendr=C3=A1 un coste aprox entre 20 a 23 euros iva incluido =
al
p=C3=BAblico, necesitar=C3=ADa saber precios aprox de costes de =
env=C3=ADo y manipulaci=C3=B3n y
coste de espacio en almac=C3=A9n.
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El peso es de 1,250 gramos por unidad, medidas de 21 cm X 21 cm X 8 cm.
=20
Almac=C3=A9n al cual tendr=C3=ADa que llevarlo, direcci=C3=B3n.
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Como se tiene que hacer,(calculo que en unos 10 d=C3=ADas tendr=C3=A9 =
aqu=C3=AD varias
referencias), lo tengo que dar de alta=E2=80=A6 etc.
=20
Empezar=C3=ADa por varios colores y luego ir=C3=ADa subiendo todas las =
tonalidades,
distintos materiales,=E2=80=A6.. etc.
=20
Si quieres que hablemos v=C3=ADa tel=C3=A9fono, me avisas y cuadramos, =
muchas gracias.
=20
Un saludo.
=20
=20
=20
=20
Miguel Angel Conejero L=C3=B3pez
=20
www.mallorcaredes.com
=20
firma mail
=20
=20
cid:image001.jpg@01D3EAB9.C720EEF0Cuidemos del medio ambiente. Por favor =
no
imprima este e-mail si no es necesario.
=20
La informaci=C3=B3n contenida en este mensaje y/o archivo(s) adjunto(s) =
enviada
desde info@mallorcaredes.com es
confidencial/privilegiada y est=C3=A1
destinada a ser le=C3=ADda solo por la(s) persona(s) que va dirigida. Le
recordamos que sus datos han sido incorporados en el sistema de =
tratamiento
de
MALLORCA REDES. Y de conformidad con el Reglamento (UE) n=C3=BAm. =
2016/679,
General de Protecci=C3=B3n de Datos y la LO 3/2018, de 5 de diciembre,
de Protecci=C3=B3n de Datos Personales y garant=C3=ADa de los derechos =
digitales,
puede ejercer de forma totalmente gratuita los derechos de acceso,
informaci=C3=B3n, rectificaci=C3=B3n, supresi=C3=B3n y olvido, =
limitaci=C3=B3n del tratamiento,
oposici=C3=B3n, portabilidad y a no ser objeto de decisiones =
individuales
automatizadas enviando un e-mail a
info@mallorcardes.com. Si usted lee este mensaje y no es el destinatario
se=C3=B1alado, el empleado o el agente
responsable de entregar el mensaje al destinatario, o ha recibido esta
comunicaci=C3=B3n por error, le informamos que esta totalmente prohibida =
y puede
ser ilegal cualquier divulgaci=C3=B3n o reproducci=C3=B3n de esta =
comunicaci=C3=B3n y le
rogamos que nos lo notifique inmediatamente y nos devuelva el mensaje
original a la direcci=C3=B3n arriba mencionada. Gracias.
Si no desea recibir informaci=C3=B3n por correo electr=C3=B3nico =
notif=C3=ADquenoslo en
esta misma direcci=C3=B3n.
=C2=A9 Responsable: Miguel Angel Conejero Lopez | Aviso legal:
Aviso Legal | 21663183N =
=E2=80=93 Calle
Actor Xesc Forteza 5B 1A, Marratxi
=20
De: Mallorca Redes [mailto:info@mallorcaredes.com]=20
Enviado el: viernes, 08 de octubre de 2021 9:11
Para: ‘De Escalante Diego, Pedro Amos’
CC: ‘mallorcaredes@gmail.com’
Asunto: RE: Amazon – Programa de Cuentas Estrat=C3=A9gicas 2021
=20
Buenos d=C3=ADas Pedro.
=20
No me he olvidado de ti, sigo buscando productos que no est=C3=A9n con =
precios
muy altos en comparaci=C3=B3n con lo que tiene Amazon, pero es que hay =
mucho por
no decirte casi todos que hay una considerable diferencia, ni quitando
gastos de envi=C3=B3 ni ajust=C3=A1ndome, en algunos hasta esta m=C3=A1s =
econ=C3=B3mico de lo
que me cuesta a mi=E2=80=A6. Igual aun no es el momento por precios, =
tengo que
conseguir mejores precios para poder empezar a trabajar con Amazon =
directo=E2=80=A6
sigo buscando en la lista de productos y te tengo informado, creo que es =
una
buena forma de vender sobre todo por rapidez, pero no tener unos precios
competitivos no nos dar=C3=A1 los resultados que queremos.
=20
Adjunto un Excel con las categor=C3=ADas que m=C3=A1s se han movido este =
a=C3=B1o.
=20
Un saludo.
=20
=20
=20
=20
=20
Miguel Angel Conejero L=C3=B3pez
=20
www.mallorcaredes.com
=20
firma mail
=20
=20
cid:image001.jpg@01D3EAB9.C720EEF0Cuidemos del medio ambiente. Por favor =
no
imprima este e-mail si no es necesario.
=20
La informaci=C3=B3n contenida en este mensaje y/o archivo(s) adjunto(s) =
enviada
desde info@mallorcaredes.com es
confidencial/privilegiada y est=C3=A1
destinada a ser le=C3=ADda solo por la(s) persona(s) que va dirigida. Le
recordamos que sus datos han sido incorporados en el sistema de =
tratamiento
de
MALLORCA REDES. Y de conformidad con el Reglamento (UE) n=C3=BAm. =
2016/679,
General de Protecci=C3=B3n de Datos y la LO 3/2018, de 5 de diciembre,
de Protecci=C3=B3n de Datos Personales y garant=C3=ADa de los derechos =
digitales,
puede ejercer de forma totalmente gratuita los derechos de acceso,
informaci=C3=B3n, rectificaci=C3=B3n, supresi=C3=B3n y olvido, =
limitaci=C3=B3n del tratamiento,
oposici=C3=B3n, portabilidad y a no ser objeto de decisiones =
individuales
automatizadas enviando un e-mail a
info@mallorcardes.com. Si usted lee este mensaje y no es el destinatario
se=C3=B1alado, el empleado o el agente
responsable de entregar el mensaje al destinatario, o ha recibido esta
comunicaci=C3=B3n por error, le informamos que esta totalmente prohibida =
y puede
ser ilegal cualquier divulgaci=C3=B3n o reproducci=C3=B3n de esta =
comunicaci=C3=B3n y le
rogamos que nos lo notifique inmediatamente y nos devuelva el mensaje
original a la direcci=C3=B3n arriba mencionada. Gracias.
Si no desea recibir informaci=C3=B3n por correo electr=C3=B3nico =
notif=C3=ADquenoslo en
esta misma direcci=C3=B3n.
=C2=A9 Responsable: Miguel Angel Conejero Lopez | Aviso legal:
Aviso Legal | 21663183N =
=E2=80=93 Calle
Actor Xesc Forteza 5B 1A, Marratxi
=20
De: De Escalante Diego, Pedro Amos [mailto:pamosde@amazon.com]=20
Enviado el: viernes, 17 de septiembre de 2021 12:32
Para: Mallorca Redes
Asunto: RE: Amazon – Programa de Cuentas Estrat=C3=A9gicas 2021
=20
Hola Miguel =C3=81ngel,
=20
Te respondo en tu email abajo:=20
=20
Ten=C3=ADa un par de dudas, donde tendr=C3=ADa que enviar las =
mercanc=C3=ADas?
=20
La mercanc=C3=ADa destinada a la log=C3=ADstica de Amazon la =
tendr=C3=ADas que enviar
paletizada, o en cajas grandes, al almac=C3=A9n de Amazon que te =
corresponda.
Supongo que ser=C3=ADa al almac=C3=A9n de Palma, por cercan=C3=ADa, pero =
es el sistema el
que te asigna un centro log=C3=ADstico autom=C3=A1ticamente al hacer el =
env=C3=ADo de
unidades.=20
=20
He estado mirando y de lo que me gustar=C3=ADa poner, discos duros SSD, =
veo que
ya hay otros vendedores que env=C3=ADa Amazon, con diferencia notable en =
precios=E2=80=A6
as=C3=AD que eso ser=C3=ADa un problema, poner para que sea m=C3=A1s =
caro??
=20
Esto es lo que te comentaba de analizar tu cat=C3=A1logo y, de todas =
vuestras
referencias, ver en cu=C3=A1les sois m=C3=A1s competitivos. =
L=C3=B3gicamente, si ten=C3=A9is un
producto que vale 100=E2=82=AC y hay otros 5 vendedores que lo venden =
por 85=E2=82=AC,
vuestro producto se va a vender m=C3=A1s bien poco en cualquiera que sea =
vuestro
formato de venta. Es por eso que con el an=C3=A1lisis se ve qu=C3=A9 =
referencias tiene
m=C3=A1s sentido gestionar con FBA (log=C3=ADstica de Amazon); de un =
cat=C3=A1logo de 1000
referencias es raro no encontrar 50 que sean competitivas. No obstante, =
un
producto Prime siempre tiene mayor conversi=C3=B3n a ventas frente a uno
=E2=80=9Cnormal=E2=80=9D. Si tienes especial inter=C3=A9s en los discos =
duros SSD, y seg=C3=BAn dices
sois poco competitivos en precios, te sugiero replantearte el tema de =
los
m=C3=A1rgenes. Si tienes margen suficiente para reducir el precio hasta =
estar en
una horquilla razonable frente al resto de vendedores, te sugiero que
ajustes los precios, ya que el volumen generado que supone tener un buen
precio, merece la pena ante el margen =E2=80=9Cperdido=E2=80=9D. En =
Amazon el negocio viene
siempre por el volumen y no por el margen: si t=C3=BA est=C3=A1s =
vendiendo 20
unidades al d=C3=ADa de un producto de 100=E2=82=AC, aunque tu margen =
sean 20=E2=82=AC, est=C3=A1s
generando 2800=E2=82=AC de beneficio neto a la semana; mientras que si =
tienes 30=E2=82=AC de
margen y solo vendes 5 al d=C3=ADa est=C3=A1s generando 1050=E2=82=AC de =
beneficio neto a la
semana. Es s=C3=B3lo un ejemplo, pero para que entiendas el foco que le =
damos al
volumen vs margen en Amazon.=20
=20
Si por ejemplo, la mercanc=C3=ADa ocupa como es los discos duros SSD, =
que 50
caben en una caza de zapatos, se cobrar=C3=ADa el metro cubico??
=20
No, solo pagas por el espacio que tienes ocupado, durante el tiempo que =
lo
ocupes. Es decir, si la tasa mensual por metro c=C3=BAbico ocupado es de =
26=E2=82=AC, y
tu inventario ocupa =C2=BC de metro c=C3=BAbico durante 10 d=C3=ADas, se =
te cobrar=C3=A1 1,95=E2=82=AC
(26=E2=82=AC*1/4*1/3)
=20
La mercanc=C3=ADa que se enviara, solo seria para Espa=C3=B1a, o pedidos =
desde Europa
a Espa=C3=B1a no??
=20
La mercanc=C3=ADa de FBA en nuestros almacenes es para todos los =
marketplaces en
los que est=C3=A9s activo en Seller Central. Ya sea para pedidos desde =
amazon.es
que se env=C3=ADen a Francia o Alemania, o para pedidos desde amazon.fr =
o
amazon.it a Francia o Italia, el inventario se gestiona y env=C3=ADa de =
forma
centralizada desde un solo almac=C3=A9n al que env=C3=ADas tus unidades. =
=20
La semana que viene estoy de vacaciones, podemos programar para la
siguiente, y aclaramos puntos que me han ido surgiendo, ok.
=20
Si te parece, te puedo llamar el lunes 4 por la ma=C3=B1ana.=20
=20
Espero tu respuesta.
=20
Un saludo,
=20
=20
Pedro de Escalante| Account Representative, Global Selling | Amazon =
Spain
Services, S.L.
=20
Email: pamosde@amazon.com =20
Phone: +34 910 484 660
Calle Ram=C3=ADrez de Prado 5, 28045, Madrid, Spain
cid:image001.png@01D6FAE5.D3D2A320
=20
=20
=20
From: Mallorca Redes =20
Sent: Thursday, September 16, 2021 12:15 PM
To: De Escalante Diego, Pedro Amos
Cc: mallorcaredes@gmail.com
Subject: RE: [EXTERNAL] Amazon – Programa de Cuentas Estrat=C3=A9gicas =
2021
=20
CAUTION: This email originated from outside of the organization. Do not
click links or open attachments unless you can confirm the sender and =
know
the content is safe.
=20
Buenos d=C3=ADas Pedro.
=20
S=C3=A9 que ten=C3=ADamos una llamada para las 13, pero se me ha =
complicado la ma=C3=B1ana.
=20
Ten=C3=ADa un par de dudas, donde tendr=C3=ADa que enviar las =
mercanc=C3=ADas?
=20
He estado mirando y de lo que me gustar=C3=ADa poner, discos duros SSD, =
veo que
ya hay otros vendedores que env=C3=ADa Amazon, con diferencia notable en =
precios=E2=80=A6
as=C3=AD que eso ser=C3=ADa un problema, poner para que sea m=C3=A1s =
caro??
=20
Si por ejemplo, la mercanc=C3=ADa ocupa como es los discos duros SSD, =
que 50
caben en una caza de zapatos, se cobrar=C3=ADa el metro cubico??
=20
La mercanc=C3=ADa que se enviara, solo seria para Espa=C3=B1a, o pedidos =
desde Europa
a Espa=C3=B1a no??
=20
La semana que viene estoy de vacaciones, podemos programar para la
siguiente, y aclaramos puntos que me han ido surgiendo, ok.
=20
Un saludo.
=20
=20
Miguel Angel Conejero L=C3=B3pez
=20
www.mallorcaredes.com
=20
firma mail
=20
=20
cid:image001.jpg@01D3EAB9.C720EEF0Cuidemos del medio ambiente. Por favor =
no
imprima este e-mail si no es necesario.
=20
La informaci=C3=B3n contenida en este mensaje y/o archivo(s) adjunto(s) =
enviada
desde info@mallorcaredes.com es
confidencial/privilegiada y est=C3=A1
destinada a ser le=C3=ADda solo por la(s) persona(s) que va dirigida. Le
recordamos que sus datos han sido incorporados en el sistema de =
tratamiento
de
MALLORCA REDES. Y de conformidad con el Reglamento (UE) n=C3=BAm. =
2016/679,
General de Protecci=C3=B3n de Datos y la LO 3/2018, de 5 de diciembre,
de Protecci=C3=B3n de Datos Personales y garant=C3=ADa de los derechos =
digitales,
puede ejercer de forma totalmente gratuita los derechos de acceso,
informaci=C3=B3n, rectificaci=C3=B3n, supresi=C3=B3n y olvido, =
limitaci=C3=B3n del tratamiento,
oposici=C3=B3n, portabilidad y a no ser objeto de decisiones =
individuales
automatizadas enviando un e-mail a
info@mallorcardes.com. Si usted lee este mensaje y no es el destinatario
se=C3=B1alado, el empleado o el agente
responsable de entregar el mensaje al destinatario, o ha recibido esta
comunicaci=C3=B3n por error, le informamos que esta totalmente prohibida =
y puede
ser ilegal cualquier divulgaci=C3=B3n o reproducci=C3=B3n de esta =
comunicaci=C3=B3n y le
rogamos que nos lo notifique inmediatamente y nos devuelva el mensaje
original a la direcci=C3=B3n arriba mencionada. Gracias.
Si no desea recibir informaci=C3=B3n por correo electr=C3=B3nico =
notif=C3=ADquenoslo en
esta misma direcci=C3=B3n.
=C2=A9 Responsable: Miguel Angel Conejero Lopez | Aviso legal:
Aviso Legal | 21663183N =
=E2=80=93 Calle
Actor Xesc Forteza 5B 1A, Marratxi
=20
De: De Escalante Diego, Pedro Amos [mailto:pamosde@amazon.com]=20
Enviado el: martes, 14 de septiembre de 2021 17:54
Para: info@mallorcaredes.com
Asunto: Amazon – Programa de Cuentas Estrat=C3=A9gicas 2021
=20
Hola Miguel =C3=81ngel,
=20
Como te he comentado en la llamada de esta ma=C3=B1ana, lo que os ofrece =
Amazon
es que vend=C3=A1is vuestros productos a trav=C3=A9s de Amazon, =
benefici=C3=A1ndoos de los
m=C3=A1s de 150 millones de visitantes =C3=BAnicos al mes en toda =
Europa, contando con
un Account Manager (que en este caso ser=C3=ADa yo) que os dar=C3=A1 =
soporte y
orientaci=C3=B3n en el desarrollo de vuestra cuenta y en vuestra =
estrategia de
venta en Amazon, trabajar=C3=A1 con vosotros en las claves para asegurar =
el =C3=A9xito
en Amazon mediante el uso de herramientas de venta y os dar=C3=A1 acceso =
a datos
de top ventas y precios de venta en Amazon.
Para ello, gestionaremos vuestro canal de ventas, en el que:
* Vosotros defin=C3=ADs la estrategia de precios y de gastos de =
env=C3=ADo al
cliente final
* Tendremos un modelo h=C3=ADbrido de log=C3=ADstica, en el que una =
parte del
cat=C3=A1logo la gestionar=C3=ADas vosotros con vuestra red =
log=C3=ADstica y
transportistas, y otra parte del cat=C3=A1logo, la convertiremos en =
producto
Prime, para lo cual se tendr=C3=A1 que gestionar con Log=C3=ADstica de =
Amazon de
nuestro centro log=C3=ADstico, mejorando su visibilidad, rotaci=C3=B3n y =
generaci=C3=B3n de
venta. Link a la Log=C3=ADstica de Amazon:
https://services.amazon.es/servicios/logistica-de-amazon/funciones-y-vent=
aja
s.html
* No hay compromiso de permanencia, es un acuerdo que se renueva
mensualmente. Aunque para que teng=C3=A1is =C3=A9xito necesitar=C3=A9 =
que teng=C3=A1is
compromiso con vuestra tienda en Amazon y colabor=C3=A9is de manera =
=C3=A1gil y
eficiente.=20
* Tenemos dos costes diferenciados:=20
* La cuenta unificada europea tiene un coste de 39,99=E2=82=AC + IVA al =
mes,
que da acceso a la venta en las 6 p=C3=A1ginas web de Amazon en Europa
(actualmente ya lo pag=C3=A1is).
* Comisi=C3=B3n sobre el importe total que paga el cliente (incluyendo
portes) sobre cada unidad vendida, que var=C3=ADa dependiendo de la =
categor=C3=ADa del
producto vendido.=20
El siguiente paso ser=C3=ADa que me enviases la siguiente =
informaci=C3=B3n en un
archivo Excel sobre cada referencia de vuestro cat=C3=A1logo, para saber =
en qu=C3=A9
productos os conviene m=C3=A1s centraros:
* C=C3=B3digo EAN
* T=C3=ADtulo del producto
* Precio (con IVA incluido)
* Gastos de env=C3=ADo de cada producto
Con estos datos, puedo llevar a cabo un an=C3=A1lisis estrat=C3=A9gico y =
antes de
seguir adelante, decirte qu=C3=A9 productos tendr=C3=ADan m=C3=A1s =
salida, rotaci=C3=B3n,
mejores precios, etc. y de esta forma ver cu=C3=A1les ser=C3=ADa =
m=C3=A1s interesante
subir, cu=C3=A1les ser=C3=ADan m=C3=A1s competitivos, cu=C3=A1les =
convendr=C3=ADa gestionar con FBA
(log=C3=ADstica de Amazon) debido a su rotaci=C3=B3n, y dem=C3=A1s.=20
Acerca de FBA, cuando se opta por utilizar la Log=C3=ADstica de Amazon =
se
necesita almacenar parte del stock en los almacenes log=C3=ADsticos de =
Amazon, y
ese stock corre =C3=ADntegramente a cargo de Amazon. Amazon =
almacenar=C3=A1,
empaquetar=C3=A1 y enviar=C3=A1 sus productos a todos los clientes. =
Adem=C3=A1s, Amazon
ser=C3=A1 responsable de todo el servicio postventa asociado a estos =
pedidos.
Recuerda que tendr=C3=A1s al mayor operador log=C3=ADstico -Amazon- =
gestionando sus
pedidos .
=20
=20
Principales ventajas:
=20
* Aumentar las ventas: con la Log=C3=ADstica de Amazon, las ofertas son =
m=C3=A1s
visibles y competitivas: vuestros productos pueden formar parte de =
ventajas
como el servicio Amazon Prime, para acceder a millones de los clientes =
m=C3=A1s
fieles y activos, e incluso acceder a env=C3=ADos GRATIS. La =
log=C3=ADstica de Amazon
tambi=C3=A9n le ayuda a competir por la Caja de Compra (Buy Box).
=20
* Ventas internacionales: facilita la gesti=C3=B3n de pedidos en todos =
los
marketplaces de Amazon en Europa (amazon.co.uk, amazon.de, amazon.fr,
amazon.it, amazon.es, amazon.nl, amazon.se y amazon.pl): con una cuenta =
de
vendedor llegar=C3=A1s a millones de potenciales compradores a precios =
muy
competitivos a trav=C3=A9s de nuestra Red Log=C3=ADstica Europea. Amazon =
tambi=C3=A9n se
encargar=C3=A1 de la atenci=C3=B3n al cliente en el idioma local del =
comprador y se
encargar=C3=A1 de la gesti=C3=B3n de las devoluciones.
=20
* Ahorro de tiempo y dinero :este servicio te permite ahorrar tiempo
y, adem=C3=A1s, crecer con flexibilidad. Amazon se encargar=C3=A1 de =
gestionar los
env=C3=ADos, las devoluciones y el servicio postventa. El servicio =
ofrece un
modelo de pago por uso sin m=C3=ADnimos de inventario: puedes enviar =
s=C3=B3lo una
unidad o todo tu inventario, y adaptar tu negocio a tus necesidades. =
S=C3=B3lo
pagas por el almacenamiento que utilizas y los gastos de log=C3=ADstica =
de los
productos vendidos. Debido a los costes de env=C3=ADo mucho m=C3=A1s =
competitivos y a
la reducci=C3=B3n del personal asignado a su log=C3=ADstica, con =
Log=C3=ADstica de Amazon
se optimizan los m=C3=A1rgenes y puedes centrar su tiempo en crecer y =
crear
diferentes estrategias dentro de Amazon.
=20
* Gesti=C3=B3n de devoluciones y atenci=C3=B3n al cliente: ofrece un =
servicio de
atenci=C3=B3n al cliente y de env=C3=ADo que los clientes valoran mucho. =
Incluye
opciones de entrega r=C3=A1pida y gratuita, seguimiento del pedido, =
papel de
regalo y un servicio de atenci=C3=B3n al cliente diario. Nuestro equipo =
est=C3=A1
preparado para ofrecer un servicio excelente a tus clientes en su idioma
local. Amazon tambi=C3=A9n se encargar=C3=A1 de gestionar las =
devoluciones.
=20
* Black Friday, Prime Day, Amazon Deals: s=C3=B3lo con Log=C3=ADstica de =
Amazon
se puede participar en nuestros mayores eventos de tr=C3=A1fico y =
ventas, as=C3=AD
como crear ofertas puntuales en tus productos.
=20
* Mayor confianza del consumidor: Un cliente cuando compra en Amazon
busca cierta seguridad tanto en el pago como en la entrega. Que aparezca =
que
el producto es vendido por su empresa y gestionado por Amazon da la
confianza extra para que el consumidor compre ese producto. No olvides =
que
si los productos tienen un precio de venta elevado, el consumidor busca
compras seguras que garanticen que el pedido llegar=C3=A1 a su puerta.
=20
=20
=C2=BFC=C3=B3mo funciona?
=20
Puedes utilizar un sistema de Log=C3=ADstica Mixta, es decir, gestionar =
parte de
tus pedidos a trav=C3=A9s de tu propia log=C3=ADstica y parte a =
trav=C3=A9s de la Log=C3=ADstica
de Amazon. Abajo adjunto la gu=C3=ADa de instrucciones para los =
env=C3=ADos de
Log=C3=ADstica.
=20
Costes asociados a la log=C3=ADstica de Amazon:
=20
S=C3=B3lo pagas por los servicios que utilizas y s=C3=B3lo tienes que =
tener en cuenta
dos tarifas:
=20
=20
* Tarifa de almacenamiento: 26 euros/mes por metro c=C3=BAbico en =
temporada
baja (enero-septiembre), y 36 euros/mes por metro c=C3=BAbico en =
temporada alta
(octubre-diciembre). Este coste de almacenamiento suele ser muy =
marginal,
porque cobramos por el espacio que ocupa un producto y el tiempo que =
est=C3=A1
almacenado en nuestro almac=C3=A9n. Por lo tanto, si env=C3=ADas =
productos con una
buena rotaci=C3=B3n, y la idea es que los productos ganen visibilidad, =
los
productos estar=C3=A1n unos d=C3=ADas en el Almac=C3=A9n. Para hacerte =
una idea, una caja
de zapatos tiene un coste de almacenamiento mensual de 0,05-0,10 euros.
=20
* Tarifa por env=C3=ADo: se cobra cada vez que un pedido sale hacia el
consumidor final. Tambi=C3=A9n adjunto toda la informaci=C3=B3n relativa =
a los precios
asociados a la log=C3=ADstica de Amazon m=C3=A1s abajo. Para un paquete =
est=C3=A1ndar de
dimensiones: =E2=89=A4 33 X 23 X 5cm , de menos de 1kg, la tarifa =
=C3=BAnica de env=C3=ADo es
de 2,97=E2=82=AC tanto para env=C3=ADos nacionales como internacionales =
(si es comprado
desde amazon.es). Esta tarifa incluye el empaquetamiento de cada =
producto
en caja de Amazon (coste adicional para empaquetamiento especial como
envoltorio de burbujas), y las devoluciones de los clientes a nuestro
almac=C3=A9n (nacionales e internacionales). Si la caja del producto =
(que no de
env=C3=ADo) devuelto est=C3=A1 intacta, vuelve al almac=C3=A9n de Amazon =
como inventario
para venta; si la caja del producto est=C3=A1 abierta, el producto es =
invendible
y el Seller procede a su retirada de nuestro almac=C3=A9n (no =
reacondicionamos).
Es Amazon quien decide si el producto puede ser vendido de nuevo
directamente o no. Si el Seller posee en=C3=BAmero de IVA =
intercomunitario(VIES),
est=C3=A1 exento de pagar IVA en todas las transacciones con Amazon, =
tanto en la
mensualidad del programa, como en tarifas relacionadas con la =
log=C3=ADstica.
=20
* Coste de env=C3=ADo de productos al almac=C3=A9n: Para todas las =
empresas
espa=C3=B1olas, Amazon se ha asociado con UPS con costes m=C3=A1s =
competitivos para el
env=C3=ADo a los centros log=C3=ADsticos situados en Espa=C3=B1a =
(4,5=E2=82=AC por cada caja de
15kg). No es obligatorio utilizarlo como transportista para los =
env=C3=ADos al
centro log=C3=ADstico, por lo que pod=C3=A9is negociar estos env=C3=ADos =
con vuestros
actuales transportistas.
=20
* Si decides retirar productos del almac=C3=A9n tambi=C3=A9n puedes =
hacerlo, a
cualquier direcci=C3=B3n en Espa=C3=B1a. El coste es de 0,25 euros por =
unidad
retirada.
=20
=20
Por otra parte, te dejo aqu=C3=AD otros links relevantes de =
Log=C3=ADstica de Amazon:=20
=20
* Log=C3=ADstica de Amazon Tarifas 2021
https://m.media-amazon.com/images/G/02/selldot/migration/2021/Rate-Cards/=
210
422-FBA-Rate-Card-ES.pdf?initialSessionID=3D257-6522997-4169066&ld=3DSCES=
SOA-lea
rn=20
* Primeros pasos con la Log=C3=ADstica de Amazon
https://services.amazon.es/servicios/logistica-de-amazon/empieza-ahora-co=
n-a
mazon.htm
* Gesti=C3=B3n de Log=C3=ADstica de Amazon
https://services.amazon.es/servicios/logistica-de-amazon/sacale-partido/e=
nvi
ar.html
* C=C3=B3mo realizar env=C3=ADos de Log=C3=ADstica de Amazon de forma =
f=C3=A1cil y
eficiente
https://m.media-amazon.com/images/G/30/images/FBAQuickLaunchGuide_2015_ES=
2.p
df?ld=3DSEESFBAAdGog_Branded-Adgroup_Amazon-fulfillment-fba_amazon-logist=
ica_b
_213099902060_c_null
* Calculadora almacenamiento FBA
https://sellercentral-europe.amazon.com/fba/profitabilitycalculator/index=
?la
ng=3Des_ES&ld=3DNSGoogle
=20
=20
Si te surge cualquier pregunta, no dudes en escribirme a este email=20
=20
Espero tu respuesta en nuestra llamada del pr=C3=B3ximo jueves 16 a las =
13:00.
=20
Un saludo,
=20
=20
Pedro de Escalante| Account Representative, Global Selling | Amazon =
Spain
Services, S.L.
=20
Email: pamosde@amazon.com =20
Phone: +34 910 484 660
Calle Ram=C3=ADrez de Prado 5, 28045, Madrid, Spain
cid:image001.png@01D6FAE5.D3D2A320
=20
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